The Future of DOOH Marketing: Riding the Wave of Latest Trends and Technologies
Picture this; You’re walking down the street and you see a huge billboard, displaying an advertisement, that is out-of-home advertising or OOH advertising. You move forward and see another ad, but this time it’s digital, it’s interactive, and it’s engaging. That is Digital out-of-home marketing, or better known as DOOH, an extension of OOH advertising. […]
From Traditional to Digital : The Evolution of Out-of-Home Advertising
What is the first thing that comes to your mind, when we say out-of-home advertising? If you literally just go by the name, then it obviously means outdoor advertising, that includes billboards and posters you would very often than not see on a busy street. The concept of out-of-home advertising is not new, in fact […]
What fits your campaign better : OOH or DOOH?
You might assume that DOOH, or digital out-of-home advertising is just an extension of OOH, or out-of-home advertising. It’s not incorrect, because it advertises outdoors, but like every channel, these 2 mediums also have their specialities and key features that set them apart from the overcrowded digital market. It is important for you, as an […]
